By Lauren Linhard – moxie.lauren@gmail.com

Not only do old, white men think they have the right to tell women what to do with their bodies and how much they should get paid, but now they want to dictate how women should watch the Olympics.

When asked why NBC wasn’t planning on airing the Olympics live, John Miller, NBC Olympics chief marketing officer, responded: “The people who watch the Olympics are not particularly sports fans. More women watch the Games than men, and for the women, they’re less interested in the result and more interested in the journey.”

And since women typically make up the majority of the Olympic audience – although this year numbers are down across the board – NBC is trying to cater to women by creating the “ultimate reality show.”

What this translates to is a delayed airing of the opening ceremonies – one hour on the east coast and four hours on the west coast – cut to shreds by commercials, followed by days of timed, packaged programming with a focus on “personal stories” as compared to the athletic prowess of competition (the actual point of the Olympics).

Miller has compared Olympic athletes to people like Kim Kardashian, the Real Housewives and whoever is the latest bachelor. Meanwhile, every woman across the U.S. has fallen under the blanket statement as non-sports fans.

His punishment? The lowest opening ceremony ratings since the summer games of 1992.