By Lauren Linhard – firstname.lastname@example.org
Google is taking the emoji world to the next level with their new female-empowered designs depicting women in a professional light within a host of careers.
The 13 proposed images include females in business, healthcare, science, education, tech, trade industries, farming, food service and music.
“No matter where you look, women are gaining visibility and recognition as never before,” Google developers said in a statement. “Isn’t it time that emoji also reflect the reality that women play a key role in every walk of life and in every profession?”
The goal of the emoji line, introduced at the Unicode Consortium, a nonprofit group that sets international standards for text and characters, is to better represent the life experiences of female users.
This is Google’s way of contributing to the recent efforts making empowerment of women and girls a visible campaign across the nation, developers said referencing the United Nations’ sustainable development agenda and Harriet Tubman’s addition on the $20 bill.
It drives home the “you have to see it to believe it” idea, said Kevin Miller, senior researcher for the American Association of University Women. It’s more difficult for young girls to imagine becoming a CEO or manager or president if those images aren’t present in public media, he added.
In fact, according to a recent study on Google image search representation, 11 percent of online photos depict women as CEOs, while in actuality 27 percent of US women are CEOs. Same too can be said of U.S. authors – with 25 percent of images depicting female authors compared to the actual 56 percent.
“The time to create these emoji’s is now,” Google developers said. “[We hope to] highlight the diversity of women’s careers and empower girls everywhere.”
Google expects the new designs to be added to the more than 1,000 emojis available through regular smartphone use by the end of the year.